BRAND: Poppi SodasTHE INSIGHT: Busy adults want a feel-good drink that fits their active life. Poppi delivers a clean lift—refreshing, energizing, and guilt-free.THE IDEA: A Fresh Take on Your Day.
We positioned Poppi as the drink that fits a high-life mindset: light, vibrant, and intentionally refreshing. It transforms everyday moments into elevated rituals, offering a natural, feel-good boost without the crash.Ideation and Art Direction: Elizabeth Ruiz (AAD) Humber college
Out of home
Social
Experiential
A pop-up lounge offering a chic and stylish space where guests can unwind, surrounded by curated soundtracks and immersed in guided tastings that showcase Poppi’s variety of flavors and refreshing benefits.
Turns an ordinary grocery aisle into a fun, interactive brand experience. Poppi’s vibrant personality shines, standing out in a neutral retail space. Letting shoppers grab & sip as they go makes the experience seamless and memorable.In-Store Aisle Takeover