BRAND: Crayola

THE INSIGHT: Growing up dims the world, but never your mind.

THE IDEA: Palette Takeover
In an adult world of muted greys, Crayola breaks through to reignite creativity. The campaign repositions Crayola as a professional, vibrant tool for adults, transforming routine into bold self-expression.

Adulthood dulls the world — Crayola brings the colour back.