BRAND: SCOPE by CrestINSIGHT: Success often takes priority over romance, leaving little acts of affection—like kissing—behind. But even when there’s room to kiss more, is there a mood to kiss more? Bad breath is a dealbreaker for 50% of people when it comes to intimacy.BIG IDEA: Swish. Swish. Smooch. Fresh breath fuels confidence, ignites passion, and turns every moment into a bold, kiss-worthy experience.Swish. Swish. Smooch.
Ideation and Art Direction: Elizabeth Ruiz (AAD) - kaavia (AAM)
Humber college
Social
Activation
Scope is the ultimate social sidekick, making sure every encounter has the potential to end in an unforgettable kiss. From elevator ads in bars and rooftops to the Kiss Cam at major events, our activations highlight those moments where chemistry sparks and freshness seals the deal. With Scope, every opportunity is a kiss waiting to happen.