Swish. Swish. Smooch

Success often takes priority over romance, leaving little acts of affection—like kissing—behind. But even when there’s room to kiss more, is there a mood to kiss more? Bad breath is a dealbreaker for 50% of people when it comes to intimacy.
Fresh breath fuels confidence, ignites passion, and turns every moment into a bold, kiss-worthy experience.

BIG IDEA:

CORE INSIGHT:

Ideation and Art Direction: Elizabeth Ruiz (AAD)

Humber college

Social


Activation


Merchandising


Anterior
Anterior

Celebration