BRAND: Edo JapanTHE INSIGHT: Flavour isn’t just tasted — it’s heard. Sound amplifies taste, making every bite louder, bolder, and more unforgettable.THE IDEA: Where Flavour Sounds Alive.
Edo Japan’s Noodle Fest transforms every slurp, crunch, and chew into a bold sensory experience, where sound and flavour collide.Ideation and Art Direction: Elizabeth Ruiz (AAD) - Daniela Vergara(AAD)Humber college & DonerNorth
Out of home
Social
Experiential
The Edo Echo is an immersive dining booth where guests’ eating sounds—like crunching and slurping—become part of a live sensory experience. A curated playlist fades into ASMR moments, blending flavour and sound. Guests can relive the experience through a QR code, extending the brand connection beyond the booth.In-Stores
Packaging Limited-Edition