BRAND: Harold by Harry Rosen
THE INSIGHT:  Harold’s audience seeks effortless, ready-to-wear fashion that goes beyond fit—it’s a reflection of their identity, allowing them to express confidence without conformity.
THE IDEA: The Art of Being Unapologetic is about owning your style with confidence, making bold choices, and expressing who you truly are—without stereotypes.
Ideation and Art Direction: Elizabeth Ruiz (AAD) - Daniela Vergara(AAD

Humber college

Out of home

Social

Harold’s store is more than a shopping destination—it’s a space where personal style takes the spotlight. Here, fashion norms are challenged, and individuality is celebrated. Shoppers can explore AI-powered outfit recommendations with a simple QR scan, swipe through curated looks in an intuitive app, and enjoy exclusive perks when they purchase their perfect match in-store.

Experiential

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