The art of being unapologetic
Since its launch, the Harold brand has struggled to maintain momentum and consumer interest. Despite being in the market for a while, brand visibility remains low, and customer engagement has plateaued. The key challenge is to reinvigorate the Harold brand, ensuring it captures attention and resonates with two core customer segments.THE PROBLEM:
Harold helps you find your style and create outfits that show who you really are. "The Art of Being Unapologetic" is all about being confident, owning your choices, and expressing yourself without holding back.IDEA:
Ideation and Art Direction: Elizabeth Ruiz - Daniela Vergara
Humber college
